I'm the Co-founder and CEO of The Grommet. We launch undiscovered consumer products. It's also the birthplace of Citizen Commerce. I write about design, cultural anthropology, and start-ups, mostly.

A guy who takes grommet worship to a new height

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I’m always asked what inspired the name of our company. There are some strong branding reasons but the first catalyst was my extreme love of grommets. I love them as functional pieces of hardware.  I love them in unexpected places like stationery. I love them on clothes, including this skirt I bought back in 2005 in Paris.

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But thanks to Rob Walker, I now found my Grommet soulmate. Check out this art project by the journalist/artist Paul Lukas. He uses grommets in crazy ways, largely on food.  I really gotta meet this guy.

Dunkin' Munchkins, grommet-ized

Dunkin’ Munchkins, grommet-ized

 

The genius combination of my two favorite things.

The genius combination of my two favorite things.

 

 

 

 

 

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