Sometimes when you are really close to something, like a startup, it is hard to give it a succinct “handle.” You know, something simple like…”BookSwim is Netflix for books.” Or, “We are Inbound Marketing experts: HubSpot.” I’ve struggled with finding a simple description of Daily Grommet. I shouldn’t admit that…I’m rarely tongue-tied. But this BIG little task has felled me. For a long time.
However, just yesterday–within our first five minutes of meeting each other–a smart person gave me a sharp term to describe Daily Grommet. Like I said, I’ve been struggling for 18 months to find the perfect two words. But this man, with the benefit of a little distance and perspective said, “Daily Grommet is…. Citizen Commerce.”
(I’d been weighing “Democratization of Commerce” over the New Year….but I like his words better.)
My new favorite person had just had his first exposure to our community, and site, and products, and he said, “We’ve all heard of citizen journalism, where “regular people” report and analyze the news—they almost deconstruct traditional media–via blogs, Digg, tweets etc. Daily Grommet is doing that for products. You are creating a way for “regular people” to form a marketplace, by helping you find the Grommets. And then your products also comes from “regular people”–who actually deliver their compelling stories about creating the products, from the heart. And then regular people decide what gets shared, supported, and bought. Citizen Commerce”
This insightful description (paraphrased above—hopefully accurately) came from Erik Rasmussen, of Safeguard Scientific. Thanks Erik. I’m giving you full credit before I start adopting this term as our own.
I like it SO much better than “social commerce” by the way. Social commerce always sounds like a whole lot of blah-blah-blah talking. Talking is important, but I don’t want to just help people talk about products and their stories. I want to give them a way to DECIDE and SHAPE and AFFECT which stories SHOULD be discovered.
It’s about time, no?