OK, I will get off the crabby kick soon. It’s constitutionally unsustainable, for me. But have to get this thought down today.
This is the Daily Grommet brand:
- Friendly folksy, real, honest, humble. (Are you really humble if you say you are humble? Maybe not.)
This is what the business is going to do:
- Be the first business to figure out how to effectively launch products massively, and powerfully across the internet.
Here is my frustration:
- Sometimes people think the brand’s deliberately personal and intimate approach—expressed via things like having our actual employees curate the Grommets and talk about them on video– means we have intimate (i.e. small) ambitions.
I want to scream, “Are you kidding me? Do you think we would work 24-7 to build a cute little lifestyle business?” We have a HUGE ambition. We want to take unknown and worthy products from new, or small, to GIANT. We want to make markets for their creators! We want to be the first people to crack the Holy Grail of super-charging word of mouth online in a viable economic model. We want to rule the WORLD!
Ooops. I don’t mean that last line.
But we really do see the scope of our opportunity as big enough to merit enormous personal investment and sacrifice. We aren’t kids living in our mom’s basements. We have mortgages, tuitions, day-care costs. We have spouses we have to answer to every night when we come home late, underpaid, and overworked.
That’s why I get a little nuts when people confuse the brand with the business. OK, sometimes just writing about something that bugs me slays it for me. Done. Off to eat toast with sour cherry jam.