William Morris had it right with the advice he gave in a 1901 lecture:
Have nothing in your house that you do not know to be useful, or believe to be beautiful.
I hadn’t read Morris’ thinking until recently, but I generally buy carefully, slowly, and nearly always with the expectation that what I bring home will be there for a very long time. I waited ten years– no exaggeration– to find the right cookie jar. I bought it in Dublin (clear glass, 8″ round cylinder, generous in height, with an satisfying chunky knob of a handle on the lid). Roomy enough to hold a big batch of chocolate chip cookies, and its shape and clear glass made even the last few cookies look pretty on display. I say “made” because, sadly, I broke it after only six months or so of happy use. It will probably be another ten years before I find its replacement.
Given my work at Daily Grommet, it might seem strange that I advocate Morris’ philosophy of thoughtful consumption. I am truly crazy about good products. About new ideas and inventions. About luscious craft. I believe there is a continual supply of interesting things being created today.
Grommet is a wonderful platform for celebrating these objects of uncommon beauty or usefulness. We do apply careful evaluation of every Grommet. I hope people enjoy the product stories, but I only expect people to buy a particular Grommet when what we offer is really truly filling a need (for utility or beauty) in their homes. Does that seem contradictory? When we designed our site I kept wanting the “Get it now” button to be downplayed… I didn’t want it to distract from the storytelling. But is it ridiculously idealistic to enthusiastically tell a new product story every day, and to really hope that it finds its way into many, many hands, yet also hope that our Grommets are bought carefully, and thoughtfully?